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Estimating, priced honestly

Straight answers on pricing jobs, writing estimates and getting them accepted - written by the team building BidWalk, with the numbers we actually have.

Markup vs margin: the arithmetic error that costs contractors their profit

Markup is a share of your cost. Margin is a share of your price. Confusing them at 25% costs $833 per $10,000 of job cost. Here is the conversion table.

August 29, 2026

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4 min read

What should you charge to build a deck in 2026?

$25-$40 per square foot installed for pressure-treated, $35-$55 for composite. But that prices the deck surface - and the money goes on the footings under it.

August 29, 2026

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4 min read

Which trades actually need estimating software?

Not all of them. If your scope repeats, a flat-rate price book beats any estimating app. The tools only earn their place when every job is different.

August 29, 2026

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4 min read

Why don't clients respond to your estimate?

Usually because nobody followed up. 48% of salespeople never send a second one, and most sales need five contacts. Here is what to send, and when.

August 29, 2026

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5 min read

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